Stories

The story - Re kindling a childhood passion

Emma Fletcher is the founder of MUM’s Office, the parenting stationery specialist. A longstanding client with Sublime PR, we have worked tirelessly to get her business profiled in a variety of key parenting and women’s interest journals alongside a focused product placement campaign, to expose her products to the right audience.

Story: A mother of four children, an old photo that inspired a career change, a childhood hobby rekindled and a passion for generating more ‘me time’ for mothers led to a range of fantastic opportunities and press coverage when individually pitched to journalists:

Results:

Appeared in Good Housekeeping x4 times (in different issues) – full double page profile piece on the business idea and a separate national campaign with leading hair brand ‘Dove’, online video footage.
Profile piece in The Sunday Times on Emma and family.
Appeared in Prima, Woman, Prima Baby & Pregnancy with full profile pieces.
Products featured in the Mail on Sunday, Independent (x3), Mother & Baby, Daily Mail, Angels & Urchins, Gurgle, Woman, Prima Baby, Your Home and many more.
MUM’s Office sold out of her MUM’s Diary range last December and continues to make waves the parenting stationery market with her stylish products.

Caternet is a specialist eProcurement technology firm based in Southampton with a rich pedigree in the food & beverage/hospitality and education sector. It’s software is designed to help businesses save money and control costs and it as also developed an element of the software to support the new changes to EU food labelling and allergens legislation which we wanted to publicise.

The story: More than 100 top chefs criticise new allergens laws saying it is damaging creativity and innovation.

This story was big news across the national newspapers in early 2015. Using our rapid response programme, we jumped on the back of this news and put the topic of allergens on the news agenda again with a story aimed at the trade journals that argued back against these claims. We generated commentary to the contrary, highlighting the dangers of food allergies and offering advice to chefs, hotels and restaurants on managing the new allergens laws effectively and giving tips to retain chef creativity.

Results:

Over x35 individual articles published as a result of the allergens story in key hospitality, catering and food & beverage titles.
Top titles such as The Caterer, The Morning Advertiser, Hotel Business, Hotel Owner and The Restaurant Magazine covered multiple articles including two and three page spreads.
We made it into The Caterer’s ‘top news stories for 2014’ award with our allergens story.
Since then we have independently commissioned research on the allergens topic, which we revealed one month after the deadline anniversary, which has been published in numerous titles and we continue to drive thought-provoking comment on the topic today.

The story - The benefits of music for children with autism

Jo Jingles is a nationwide franchise providing music and movement classes to preschool children from birth to five years. The power of music and song in early years' development is a key focus for our PR programme but our stories also need to provoke inspiration by looking at new ways that music can benefit children. Music itself inspires emotional connections, can help with coordination and balance, language and speech, and helping children to understand the world around them. Using this concept we aimed to uncover how those elements can help children with learning difficulties, and in this case ASD (Autistic Spectrum Disorder), to benefit both physically and emotionally from regular exposure.

Using our knowledge of the benefits of music and song, we were able to give tips and useful advice on how regular exposure to music can in fact be of benefit to young children with ASD. We pitched advisory stories to key parenting publications and also specialist titles focused on disability and education and have since achieved great success in positioning Jo Jingles as a positive activity option for autistic children.

Coverage has been achieved in key parenting magazines, disability titles, education media and on high profile blog sites. Our journey continues as we push out more stories into the press on the power of music and song; from surveys to advice pieces, from top tips to class reviews and also from a business franchise perspective - Jo Jingles continues to make headlines in national newspapers, local media, franchise trade journals, business titles, parenting magazines, education and child care titles and many more.

The story - How to get shiny hair fit for a princess

This was the angle for the start of a big product placement campaign with designer hairbrush business Rock & Ruddle which appeared in a double page spread in the Daily Mail as part of a piece on The Duchess of Cambridge and how to get shiny hair fit for a princess– this was our FIRST piece of coverage for Rock & Ruddle achieved in the first TWO weeks of the PR programme– not a bad start! Our friends at Rock & Ruddle increased their sales by xx% that week, so pretty good really.

Edge Grove is an independent day and boarding prep school in Hertfordshire. Its headmaster is passionate about forward-thinking learning and teaching that embraces and challenges the current curriculum. We wanted to rock a few boats, talk about issues that are often brushed under the carpet, and get noticed in the right places to boost admission rates further for the school.

The story - Cricket Tour to Sri Lanka: Overseas Learning

We knew that the incredible photos taken of the pupils at the elephant orphanage in Sri Lanka, not to mention the ‘matches in action’ shots would sing out the benefits of overseas learning. We knew they would grab the local papers, sports pages and education sector headlines. Stories about the tour and articles on the benefits of overseas learning were crafted and individually pitched to selected media using thought-provoking topical themes and hooks.

Results:

Coverage appeared in almost all of the local Hertfordshire papers, as well as across many key education journals, sports pages and parenting titles - individual articles were also commissioned and published as a result.
More than 80 high quality press clippings since the start of the campaign
Regular coverage hitting 75% of the school’s VIP education titles (in the first six months)
National newspaper coverage (spanning ¾ of a page for one article alone)
Developed a recognisable profile for the headmaster who is now regularly contacted by the press to comment on relevant features
Edge Grove is now bustling with admissions, in fact they have rather a large waiting list these days.