The wind beneath my wings

What an amazing week it has been for high-energy drink Red Bull.  With a bold publicity stunt, an obviously-staged 24-hour delay tactic (which ensured that everyone knew about the planned 'jump' if they hadn't already heard), it gave the media more time to plan for the event in terms of coverage and it meant that 'everyone' was talking about it which in turn, created huge hype - not to mention high winds (hmmmmm). Of course if the delay was genuine, it was a pure genius stroke of luck.  #AMAZING!

Another thing that struck me about this particular stunt was the subtle branding on Red Bull's part, a small logo (as opposed to the space suit being a replica branded 'drinks can'); in fact, I doubt the story would have achieved nearly as much coverage had the logo been 90% bigger.  In this case less is definitely more; a brave a clever move.  The result has been a phenomenal level of media coverage and a 'buzz' that will go on for weeks.

This is an example of a very well executed stunt that PR people will talk about for years to come.  May we all learn from such an example!