sublimeblank
sublimeblank
sublimeblank
sublimeblank
sublimeblank

Connecting people through powerful storytelling...

Menu

Caternet is a specialist eProcurement technology firm based in Southampton with a rich pedigree in the food & beverage/hospitality and education sector.  It’s software is designed to help businesses save money and control costs and it as also developed an element of the software to support the new changes to EU food labelling and allergens legislation which we wanted to publicise.

The story: More than 100 top chefs criticise new allergens laws saying it is damaging creativity and innovation.

This story was big news across the national newspapers in early 2015. Using our rapid response programme, we jumped on the back of this news and put the topic of allergens on the news agenda again with a story aimed at the trade journals that argued back against these claims.  We generated commentary to the contrary, highlighting the dangers of food allergies and offering advice to chefs, hotels and restaurants on managing the new allergens laws effectively and giving tips to retain chef creativity.

Results:

  • Over x35 individual articles published as a result of the allergens story in key hospitality, catering and food & beverage titles.
  • Top titles such as The Caterer, The Morning Advertiser, Hotel Business, Hotel Owner and The Restaurant Magazine covered multiple articles including two and three page spreads.
  • We made it into The Caterer’s ‘top news stories for 2014’ award with our allergens story.
  • Since then we have independently commissioned research on the allergens topic, which we revealed one month after the deadline anniversary, which has been published in numerous titles and we continue to drive thought-provoking comment on the topic today.

 

thinkagainquote

next-story

tester

Life changing photo

Read more

caternetthumb

Are allergen laws hampering innovation?

Read more

platoquote
edgegrovethumb

An education in learning

Read more

jojinglesthumb

The power of music and song

Read more

emotionalconnectionquote
ruddlethumb

Natural fixes for shinier hair?

Read more

holdon

africantest

“Natalie's hands-on approach to PR and fantastic client relationship..."

Read more

caternettest

“Natalie started working with Caternet initially on a three month..."

Read more

4mosttest

"We have worked with Sublime PR for the past 18 months and..."

Read more

edgegrovetest

"We have been working with Natalie at Sublime PR since March 2014..."

Read more

mumsofficetest

“It is always a pleasure working with Natalie. We’ve worked with her..."

Read more

jojinglestest

“We have been working with Natalie for over two years now and are thrilled..."

Read more

get-in-touch

Address

Sublime Public Relations
Hipacre House
Newnham Lane
Old Basing
RG24 7AT

Tel:

01256 811 808

Email:

hello@sublimepr.co.uk

follow

sublimeblank
sublimeblank
sublimeblank
sublimeblank
sublimeblank