The story - The benefits of music for children with autism
Jo Jingles is a nationwide franchise providing music and movement classes to preschool children from birth to five years. The power of music and song in early years' development is a key focus for our PR programme but our stories also need to provoke inspiration by looking at new ways that music can benefit children. Music itself inspires emotional connections, can help with coordination and balance, language and speech, and helping children to understand the world around them. Using this concept we aimed to uncover how those elements can help children with learning difficulties, and in this case ASD (Autistic Spectrum Disorder), to benefit both physically and emotionally from regular exposure.
Using our knowledge of the benefits of music and song, we were able to give tips and useful advice on how regular exposure to music can in fact be of benefit to young children with ASD. We pitched advisory stories to key parenting publications and also specialist titles focused on disability and education and have since achieved great success in positioning Jo Jingles as a positive activity option for autistic children.
Coverage has been achieved in key parenting magazines, disability titles, education media and on high profile blog sites. Our journey continues as we push out more stories into the press on the power of music and song; from surveys to advice pieces, from top tips to class reviews and also from a business franchise perspective - Jo Jingles continues to make headlines in national newspapers, local media, franchise trade journals, business titles, parenting magazines, education and child care titles and many more.