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The story - Re kindling a childhood passion

Emma Fletcher is the founder of MUM’s Office, the parenting stationery specialist.  A longstanding client with Sublime PR, we have worked tirelessly to get her business profiled in a variety of key parenting and women’s interest journals alongside a focused product placement campaign, to expose her products to the right audience.

Story: A mother of four children, an old photo that inspired a career change, a childhood hobby rekindled and a passion for generating more ‘me time’ for mothers led to a range of fantastic opportunities and press coverage when individually pitched to journalists:

Results:

  • Appeared in Good Housekeeping x4 times (in different issues) – full  double page profile piece on the business idea and a separate national campaign with leading hair brand ‘Dove’, online video footage.
  • Profile piece in The Sunday Times on Emma and family.
  • Appeared in Prima, Woman, Prima Baby & Pregnancy with full profile pieces.
  • Products featured in the Mail on Sunday, Independent (x3), Mother & Baby, Daily Mail, Angels & Urchins, Gurgle, Woman, Prima Baby, Your Home and many more.
  • MUM’s Office sold out of her MUM’s Diary range last December and continues to make waves the parenting stationery market with her stylish products.

 

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Hipacre House
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RG24 7AT

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01256 811 808

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